UFC ® ANNOUNCES Vesey AS PETER SENIOR VICE PRESIDENT OF AGENCY PARTNERSHIPS
New UFC Satellite Office in New York Region to Develop Key Relationships With Advertising Agencies Worldwide
Las Vegas – UFC ® is pleased to announce Peter Vesey has joined the organization as Senior Vice President of Agency Partnerships. Based in the New York City metropolitan area, Vesey will lead UFC’s strategic partnerships with top advertising agencies around the world to Ensure the continued success of UFC and the growth of Its brand. Opening a satellite office in the New York region UFC will uniquely position to maximize ITS Important role as an influencer average, while uniting overall key sponsors and advertising agencies to create compelling marketing solutions and impactful ideas.
On the announcement, UFC Executive Vice President of Global Marketing Partnerships Michael Mossholder said: “Peter Brings EXTENSIVE experience and knowledge to the UFC organization and we are thrilled to build strong partnerships Have With him leading advertising agencies.With a dedicated executive based in the New York area, UFC Will Be Able to better manage the needs and relationships Between our sponsors and advertising agencies around the world. ”
As an industry leader in creating innovative and successful marketing Campaigns, Vesey start-up has developed Organizations, managed transitions During corporate mergers, new business and expanded at every level of His career. Previously at FOX Sports, Vesey successfully developed and managed the portfolio for the UFC network, negotiating strategic partnerships Between the Organizations and key sponsors like Coca-Cola, Samsung, Microsoft, Reebok, Anheuser-Busch and Harley-Davidson. Also Vesey was part of the launch team for Classic Sports Network- Ultimately Which was sold to ESPN-and oversaw ITS Tremendous growth as a leader in the emerging market of sports programming.
Vesey added: “As UFC Continues to Develop captivating stories around STI brand and athletes, the advertising industry has UFC Recognized for STI Quickly growing and passionate audience. With the UFC organization experiencing Tremendous expansion over the past few years, it will be Important to Identify advertising partnerships That Can Use the strength of the UFC brand by leveraging ITS key sponsors to deliver compelling thoughts to our audience. “